[Editor's note: This article was written in early 2019. I'm leaving it up exactly as written — not because every number hit exactly, but because it shows how I think about goals: publicly, specifically, and with real skin in the game. Read it as a window into the mindset, not a press release.]
In our society, sharing plans isn't the norm. The prevailing view is that it's better to first do something and then show the result. Maybe that's right — you don't attract the envy of your detractors who might interfere. But there's a positive side too. For example, commitment. When you declare your goals publicly — you're more likely to deliver on them.
The choice is always yours. There are no rules.
For 8 years, I've been driven by a passion for education. Imagine if we could create schools that would never corrupt people — or at least try not to. Schools that would give knowledge useful to our children in REAL ADULT LIFE. No, I'm not against mathematics or physics. But I am for each subject having a clear answer to the question: 'How will this help me in real life?'
And this thought never leaves me — even in the darkest moments. How I dream that together we could build a great university, where our children would get quality education with the possibility of entering Harvard, Stanford, or our own top institutions. The dream is big. And I don't yet fully know how to make it happen. But I know why I'm moving toward it.
This is the goal that drives me. Yes, it's truly big — and I don't fully understand how to do it yet. But here's why I do business training. Because when I decided to change the education system, I started teaching what I knew best — business. Because business is built on the same principles as good education: clarity, values, results, people.
And specifically in 2019, I want to reach a radically new level in teaching — in terms of the number of students. My goal for this year: 30,000 people to attend my free masterclasses. Online courses we launch should reach 3,000 paid students. The book I'll write — should reach 300,000 readers.
