In the beginning — without support, without an experienced mentor — you're going to make a ton of mistakes. So you need to understand: anything can happen. Your team can let you down, clients, suppliers — and you can lose money. But that's part of the game. Are you ready?

If right now you have more fear than desire, if you're more scared than you want it — you can't ignore that. You need to work through it, because what is fear? It's the unknown of how you'll handle a given situation. How will you act if a client doesn't pay? If the product doesn't sell? If your partner leaves? The fear lives in the gap between the situation and your response. The more scenarios you've mentally rehearsed — the less fear you have.

90% of trainings blow smoke, because they always skip the moment that 80% of businesses close. And that's true. Statistics say that 80% of sole proprietorships close in the first year. But beginning entrepreneurs burn out — not because the market rejected them, but because of their own head. Their own limiting beliefs. Their own fear of the new.

Entrepreneurs choose business because they simply can't do it any other way. For an entrepreneur, there is no other path. For them, being in stress and instability is normal.

As for women in business: I recommend building a business for the sake of fulfillment and enjoyment. Because money comes to a woman when she does what she loves from the soul. But if a woman has no support and builds a business purely for money — without passion and mission, the results will be much harder to sustain.

Business is a way of solving a client's problem for which they're willing to pay. There are 2 types of problems:

A person doesn't have something and wants to get it;

A person has something and wants to get rid of it.

From these two types, you can formulate 4 business models:

  1. Give a person the ability to NOT do something. For example, not wash clothes — offer a washing machine.
  2. Let a person do something MORE EFFICIENTLY. For example, not just wash but wash with a better machine.
  3. Give a person the experience of something NEW.
  4. Help a person avoid something they fear.

Find which model your idea fits — and you've found your business.